Saturday, October 12, 2019

Success of Coke Essay -- Coca-Cola Essays

There are very few corporations that hold such world popularity like the Coca-Cola Company. The trademark of Coca-Cola is by far one of the world’s most popular brand names. Coca-Cola dominates the product industry and sets a standard of competition not easily met. Research shows that the trademark is recognized by over 94% of the world’s population and is the most widely recognized word following â€Å"OK.† Coke’s original formula was conceived in the late 19th Century. It original business began as a health formula with less than 10 servings a day in its first year. Now business is credited with approximately 1 billion servings consumed each day. Coca-Cola now holds a monopoly on the soft drink industry and includes a massive 500 product range. Coca-Cola led the first parts of early advertising endorsement, and as early as 1886 the company began promoting its product. From there it began the revolution of product advertisement that is now evident in every part of life. Coke is seen as one of the founding fathers for the present marketing competition that now infests modern living. It was an early pioneer of the styles used to capture an audience, and has continued its developments into product advertising. It was one of the first companies to offer a gimmick with it product, this being a small yo-yo. Throughout the era in 1886-2000 the product has been through a change a marketing plea. It was as early as 1904 that Coca-Cola began presenting the drink as a delicious and refreshing formula. This familiar slogan has been continually repeated for nearly 100 years selling Coke as a great Drink. There is certainly a factor that has added to Coca-Cola controlling such a monopoly of the soft drink industry. Whether that factor is its original and unique taste that has captured the world, or is it the cleverly designed advertisements that have captured the mind of today’s generations? In this essay I hope to express my opinions on why such a product has gained such world popularity. I hope to make you think twice before choosing your product and point out the strong role that advertising has placed in our generation. There is no doubt in my mind that most of Cokes, if not all of Cokes business is due to the clever marketing strategies that they have employed over the years. Over time coke has built an image, this image reflects what we think of when we bu... ...lds. Looking at the issue through my eyes, I have grown up with the knowledge that coke is its own individual product, not just individual brand. This idea has been programmed by the adverts that show coke being the one and only. These ads encourage both desire and action; they create a sense of urgency for the product, by showing Coke being drunk and loved by all. Coke, being one of the early pioneers of product advertisement has been able to create, shape and destroy the successful and unsuccessful forms of advertisement. This extensive and powerful knowledge, has allowed coke to change its marketing pleas through the eras. I believe this powerful knowledge has allowed coke to grow into the empire it is today. I believe it is not possible for one product to grow so popular due to its taste. The product would not have spread so rigorously throughout the world because of its taste only. Coke has been clever in its sponsoring of events which has allowed it massive amounts of advertising virtually unequal to any other product in the world today. I wonder whether any other company can ever be as successful as Coke or is Coke to far in front for any company to ever catch up!

Friday, October 11, 2019

Expository Essay – Cory and Noynoy Aquino

Aquinos: Cory and Noynoy on Politics Cory and Noynoy were both known in the field of politics; they have their hopes, visions and actions toward change to help our country – in the area of economic development in general, and as well as its citizens. They also had several major accomplishments that benefited the Filipinos and helped the nation to cope up from despair. They both had their start in the said realm. Cory being the first one to step on the governance than Noynoy, started in year 1986 and noted as the first female president of the Republic of the Philippines and Asia.Noynoy, following the examples left by his gallant parents took part in politics and considered as the fourth-generation politician of their family; He entered in year 1998 as a member of the House of Representatives from Tarlac's 2nd district and now as the 15th and current president of our nation (since June 2010). Both of them envisioned and took actions to provide a better tomorrow to every Filipino . Cory’s motivation in handling governance was to bring back economic health and confidence after Marcos’ abusive acts under his reign that brought misery to our country.She also envisioned and made achievements that; First, agrarian and land reform as the centerpiece of her administration's social legislative agenda. Second, she reinstated the writ of habeas corpus, the right of a prisoner to appear before a judge, and abolished the government's ability to imprison people at will, which had been in effect since 1981. Third, she promised to promote the right to assemble peaceably, and free speech along with prosecuting corruption and abusers of human rights.Fourth, she said she would revitalize the sugar industry by breaking the monopoly. She acknowledged the special relationship with the United States but emphasized that her concern was with the Filipinos, not the Americans. Even after her sovereignty, she was heavily involved in several charitable activities and soci o-economic initiatives. She supported other causes such as the Gawad Kalinga social housing project for the poor and homeless. Noynoy on the other hand, continuously pushes for legislation which helps Filipino workers and consumers. The President also nvisioned and takes actions that: First, in 2016 tourist arrivals will figure at 10 million; Second, by next year he forecasted that we will be a rice sufficient country and will have the capability to get back as a rice exporting country; Third, infrastructure projects for the next year; Fourth, strengthening our defense capabilities especially now that we are in dispute with China over the West Philippine Sea; Fifth, his call for the congress to amend the Anti-Money Laundering Act, the revision of the Mining Law which will increase the percentage of the government’s share in the revenues from mining; Sixth, the passing of the sin tax law and the government’s achievement in the fight against corruption through the succes sful impeachment trial of the former Chief Justice Renato Corona, and many other countless plans for the Philippines. Cory and Noynoy achieved major accomplishments during their administration. First, on Cory’s term, she restored Philippine democracy and provided freedom for the citizens.Second, she improved agrarian and land reform; And after stepping down from the presidency, Cory Aquino remained active in helping nurture the fragile Philippine democracy. Largely through the Benigno S. Aquino, Jr. Foundation (BSAF), she supported programs that promoted people empowerment, peace and human rights. In the final years of her life, she devoted much time and energy to harnessing private sector support for the microfinance sector. Her vision was to strengthen the infrastructure that would transform micro-enterprise development into a potent vehicle for raising â€Å"people power† to the next level, slowly creating a broad middle class that would fortify the foundations of P hilippine democracy. Meanwhile, on Noynoy’s period of influence, the country had gains in tourism and agriculture.He also continuously works on his pursuance for a corruption-free country and other numerous concerns that our nation faces. President Cory did not pursue for more time in power after her term. She strongly declined the requests for her to seek reelection for she wanted to set an example to both citizens and politicians that the presidency is not a lifetime position. Cory and Noynoy are both effective leaders; They may have different advocacies but their goal centers on change and a brighter future for our country. They both started on politics, had visions and pursues for change as well as success and had carried out major accomplishments for the Filipinos.

Thursday, October 10, 2019

Frank O’Conner: My Oedipus Complex

Everyone shows traces of the little green monster, known as jealousy, but some more than others. This specific trait has had a huge effect on the world over time, sometimes destroying, sometimes rebuilding trust, friendships, and even business opportunities. Jealousy is an extremely prominent element in most of Frank O'Connor's writings and is often shown through different literary concepts such as conflict, characterization, and obsessive love.In writing â€Å"My Oedipus Complex†, O'Connor investigates the issue of jealousy through the various actions of his characters and the conflicts they get themselves tangled in, more importantly the ones involving their childlike obsessive love. To fully understand O'Connor's stories, you first have to delve deep into his background. Frank O'Connor was born in Cork, Ireland, on September 17, 1903 to Michael and Minnie O'Donovan. He was born under the name of Michael O’Donovan, but later created the pseudonym â€Å"Frank Oâ€℠¢Connor† that he would use for all of his writings (Gale).It was there in Cork that he experienced the horrors and distress of living in poverty. Even when the family had a small amount of money, O'Connor's father would regularly go out on drinking sprees and return home violent and cruel (Gale). O'Connor, being the only son, learned to help provide for his mother when his father's priorities fell short. O'Connor's education was minimal as he only attended formal school for a short period of time. Although, even after he couldn't afford it any longer, he continued to further his education by reading widely and often (Contemporary).Under the guidance and instruction of Daniel Corkey, O'Connor's biggest influence, he joined the Irish Republican Army. He fought against the British even after a treaty was signed ending the war in 1921 (Gale). O'Connor was then arrested and imprisoned for his involvement in abiding the fight (Gale). During his time in prison, O'Connor continued to educate himself until his release in 1923 and formed many of the ideas that he would use in his future short stories. After he was released from prison in 1923, O’Connor held various teaching posts at American Universities. He then went back to Ireland and worked as a librarian.Being a librarian and educator suited O'Connor well because he could never put down a book and he was eager to share his knowledge with the rest of the world, especially the day's youth. O’Connor continued to write and teach upon his return to Ireland and until his death, caused by a heart attack, on March 10, 1966 in Dublin. Although there were many worldly issues happening at the time â€Å"My Oedipus Complex† was written, O'Connor often chooses personal reminiscences over focusing on bigger, withstanding issues. â€Å"†¦ nothing that can be identified as social or political about ‘My Oedipus Complex'†¦ † (Literature Resource Center).Many of O'Connor's other stori es, however, were saturated with the conundrums of his time. In â€Å"My Oedipus Complex†, Larry is forced to face the fact that now that his father has returned from the war, Larry is no longer his mother's first priority. This goes on to include the Irish Republican Army in O'Connor's past. Also, World War I was touched on lightly. The first conflict in â€Å"My Oedipus Complex† is an extremely obvious one. The main conflict occurs between a young boy, Larry, and his father. For as long as Larry can remember, he has been living with only his mother because his father was a soldier in World War I (O'Connor 337).While Larry was living with solely his mother, he was treated almost as an adult (O'Connor 343). Mother would often have long talks with her son in the mornings about the events that would occur later that day and what was running through her young child’s head. When father returns home, it is pure chaos between him and his only son as the morning ritual is interrupted and soon becomes forgotten. It is all that Mother can do to settle the constant bickering between her only son and her husband. It is impossible for her to choose a side because they both have such significant roles in her life.Father often treats Larry as if he were merely the child that he really is, while Larry, used to being treated fairly in his own home, believes that he is much more mature than his father (O'Connor 343). Larry was fully convinced that Father didn't deserve Mother's love and affection nearly as much as him, so naturally Larry did all that he could to prevent him from getting it. Larry felt that Father was too conceited for his own good and every time he spoke, Father’s words agitated Larry beyond belief (O'Connor 346). In other words, he saw Father as a self-absorbed, immature fool (O'Connor 340).These observations made Larry realize how much he hated Father at the time, but his attitude towards his father would soon change for the bette r. For the time being, Larry, as he was only five and not getting his own way, was full of spite as soon as Father got home. He even kicked Father a couple times the next morning so that he could lie in the bed next to Mother instead of Father (O'Connor 344-345). This angered Father and flared up his reclusive anger towards his son. Father didn't want to let his son or his wife know that he was getting impatient, but Larry was starting to see that all his little annoyances were starting to add up.It was becoming more and more obvious to both Larry and his mother that Father was not at all pleased with Larry's actions. Larry would often catch Father glaring at him from the corner of his eye and referred to him as â€Å"a mountain out for murder† (O'Connor 346). All the tension within the family was starting to affect everyone in the household. â€Å"That settled it. Either Father or I would have to leave the house† (O’Connor 343). When the new baby (Sonny) is bor n, Father is thrown into the same position as Larry. Mother is suddenly ignoring not only Larry, but Father, too (O'Connor 349).Father seeks solace in Larry, climbing into bed with him and complaining about Sonny, and the two of them bond this way. Finally, an understanding is reached. Father is sympathetic towards Larry now that he knows what his son has been through because he has been going through the exact same thing ever since Sonny was born. Father even ends up buying Larry an expensive train set for Christmas because now he understands how it feels to be forgotten in the midst of other people. The unique way that O'Connor develops his characters has a prominent effect on the way he tells his story.Since Larry is the main character, he has the most divergent traits. He often expresses an astounding level of maturity, but after Father returns from the war, he often thinks about how there is a lot that he doesn't understand (O'Connor 342). Larry's lack of understanding is most noticable when he thinks about how things were when it was just him and Mother at home and compares it to how they are now that Father is back. Larry, being just a young boy, did not have very much patience or understanding for what was going on and he didn't like that Father was seemingly stealing Mother away from him (O'Connor 342).Growing up, O'Connor did not have a good relationship with his father, so he used that to supplement this story in particular. In addition to growing up without a positive father figure O'Connor had to take on a role of responsibility because of his father's alcoholism. In â€Å"My Oedipus Complex†, Larry makes it clear that he feels that he is the more mature figure in his mother's life. â€Å"I had been through it all myself, and even at that age I was magnanimous† (O'Connor 349). Because of this, Larry also thinks that he is more deserving of his mother's attention, care, and love.The young boy viewed himself as responsible for his moth er's health and did not like it when Father came home and Mother was worried and concerned all the time (O'Connor 339). Although Larry saw himself as older and wiser than he really was, he had a very rich imagination. In the mornings, before he went upstairs to his mother's room, Larry would let Mrs. Left and Mrs. Right, his feet, have various discussions regarding the day's events (O'Connor 338). When Father returned home, Mother became instantly anxious and no longer had time for their morning talks (Website).Her concern for Father was overpowering her love for her only son, which again, fits in well with O'Connor's background and childhood. Larry becomes extremely upset when he starts to think that his father has seemingly taken his place in his mother's life. When he notices that Mother is becoming overwhelmingly concerned for Father, Larry quickly realizes that he despises seeing Mother this way (Website). When Father had finally returned from the war, instead of celebrating li ke they should have, Mother became extremely worried about Father's physical health (O'Connor 339).She was also concerned about his mental health because of the trauma he had endured. Larry was upset about this for two reasons, the first being that he didn't like seeing his mother anxious and worried. When she was upset, so was he (Gale). The second reason was that Larry didn't like that thought that his father was seemingly replacing him as his mother's first priority. Because of all these tensions, Larry felt that he had to make sure that Father knew he wasn't just going to give up the fight. Larry was openly willing to fight against his father for Mother's affection (O'Connor 347).He thought that Mother was with Father only because he was forcing her to be. With this in mind, Larry knew that he had to get Mother out of Father's grasp. By doing this, Larry felt that he was â€Å"rescuing† his mother in a way (O'Connor 347). â€Å"'I'm going to marry you. ‘ I said qui etly [to Mother]† (O'Connor 347). In his many short stories, specifically My Oedipus Complex, O'Connor creates conflict, a lugubrious family, and distinct character traits to interpret the theme of jealousy into the plot of his story.He also uses those three concepts as an insight to his background and childhood. Even though O'Connor doesn't have very many cultural influences over his writings, he makes sure that there are some working forces behind them. The only thing that differentiates O'Connor's writings from any other author's writings is that instead of have cultural influences, O'Connor has personal influences. He often uses his own life as a supplement to his fictional stories. O'Connor does a wonderful job of piecing together the small parts of his mind and connecting them into his writings.

The Klan of the 1930s

The Klan of the 1930’s In 1865, the bloodiest war in American history drew itself to a much-needed end. However, the gory war had severe repercussions. One of which is the Ku Klux Klan, or as it is more commonly known, the ‘KKK’, or even ‘the Klan’. The Klan was not originally meant to perform filthy crimes against humanity, but any group started by individuals with such dark beliefs is bound to morph into something unintentionally. Something horrible. Something that would burn fear into the minds of every Catholic, every Jew, every African American, and anyone else who seemed unfit.That omniscient ‘something’ is the Ku Klux Klan, an organization equally as treacherous as the Nazi’s to anyone who truly know of them. The Ku Klux Klan is beyond doubt one of most terrifying things in all of American history, and still present day. From it’s unassuming beginnings, to it’s cruelty to their fellow man, to their . After the civil war, many ex-confederate soldiers had nothing to do- their bones ached with boredom. That very boredom is what ushered the beginning of the Klan in May of 1866 in Pulaski, Tennessee.Boredom is what started this horrible, seemingly cult-like, group. The group was given its rise by approximately six ex-confederate soldiers as merely a racist, social gathering. Something to lift their sunken spirits. But, gradually, talk began to turn violent. At first, just little practical jokes, then as fate would have it, they evolved into a violent hate group and performed murderous and treacherous hate crimes that society seemed to turn it’s back on and God seemed to flinch at. How could men do such horrible things?Had we no souls? Klan violence worked to suppress black voting. Over 2,000 people were killed, wounded and otherwise. Klan members adopted masks and robes that hid their identities and added to the drama of their night rides, their chosen time for attacks. Many of them ope rated in small towns and rural areas where people otherwise knew each other's faces, and sometimes still recognized the attackers. During the mobbing the Klan would riot by yelling out racist things. They would also hurt people who spoke out against them.Sometimes they would disrupt a certain black organization and rob people. During the hangings that they did, the KKK would find some black people, whether it meant kidnapping them or taking people just walking by and would take them to a hidden place where they were hung. When shootings occurred, the Klan were often the ones who started it, most likely by going and shooting at rallies for black people. The Klan also just started shooting at cars with black people going by or at a black family’s houses.Although the Klan did these horrible things, they were very rarely arrested for doing them. Although some police agreed with the Ku Klux Klan, others tried there hardest to find and arrest them. It was hard to find the Klan, bec ause they never stayed in one place for long due to the fear of capture. 3 years ago Report Abuse Additional Details my grand pa was a confederate general, i have nothing against it†¦ 3 years ago the question is what is the third thing i can use for my thesis? 3 years agoI WANT HELP WITH MY THESIS, NOT ADVICE. THANK YOU THOUGH. ————————————————- Explain how the KKK are supposedly the â€Å"ghosts of the Confederate soldiers† (after they lost the Civil War) and how they hanged Blacks in retribution, bombed Black churches, burned crosses on lawns and killed people during their infamous night rides. The first Klan was founded in 1865 in Tennessee, which had about 550,000 total members. Key members in the second klan were Nathan Bedford Forest, a Civil War veteran.Forrest allegedly responded, â€Å"That's a good thing; that's a damn good thing. We can use that to keep the ******* in their place. † That demonstrates that the KKK's main goal was reactionary, to keep Blacks down after they lost rights to slavery during the Civil War. In 1915, the second Klan was founded. At the turn of the century, the new KKK focused on more groups, such as the Jewish and Catholics. The created the movies called â€Å"The Birth of a Nation† that portrayed the KKK as heroes. Also, they were rather infamous in their case with Leo Frank.Leo Frank, a Jewish man whose controversial death sentence for the rape and murder of a young White girl named Mary Phagan had been commuted, was lynched near Atlanta against a backdrop of media frenzy. Also note the second KKK had about 6,000,000 members total and was VERY successful in terms of numbers and political power. The third klan formed in 1946 and opposed the later Civil Rights Movement. However, the third klan lost most political influence because racism was getting less accepted as times changed. Also not e, around this time, they began committing questionable assassinations and bombings of Black churches.They, in 1963, assassinated NAACP organiser Medgar Evers in Mississippi. In 1994, former Ku Klux Klansman Byron De La Beckwith was convicted. Of course, the racism resulted in the Blacks forming their own groups for protection. Also put that many KKK groups, from the third re-birth, exist today, in which, according to the Southern Poverty Law Center, 187 active KKK groups supposedly exist in the United States. The state with the most KKK groups, is Texas, containing 26 total. ————————————————-

Wednesday, October 9, 2019

Educational Enquiry Assignment Example | Topics and Well Written Essays - 1750 words

Educational Enquiry - Assignment Example These practices are related to different situations under which learning takes place. They have two common practices: one is the cultural and historical activity systems, which is consisted with the work of Engestrom (2001), and the other is the communities of practices, which is consisted with the works of Lave and Wenger (1991) and Wenger (1998). Their study has supported the rational property of learning. But it has also noted that this rationality is variable in nature. The authors have not seen learning as a separate process; rather, it is interconnected with other concepts and processes. And learning is just the integrating part of the entire social processes of the world. This was the same view pointed out by Lave and Wenger. The basic reason for this finding was pointed out by the authors as the fact that people’s participating practices or activities are the main focus of such accounts. In this context they have argued that learning is embodied. It is viewed that bein g engaged in practices and learning people always get more benefits, compared to any cognitive activity. Their study is about people physically doing things and emotionally reacting to things. In this context, the major focus has been on the concept, called informal learning. This concept is also related to the observation of the property of most participatory studies to be placed outside educational institutions (Hodkinson and Macleod, 2007). Their study has found that it is foremost important to implement participatory learning approaches in colleges, although it cannot be claimed as the second best, compared to the style and pattern of everyday learning. The authors have argued that it is possible to implement both the approaches of learning at the same time and at the same place. In this way they have suggested to overcome the problems of integrating people into theories of learning, that focus on the situations under which learning is taking place (Hodkinson and Macleod, 2007, pp.173-174) But their main focus was on the methodological problems. In this regard, their study has shown that the benefits acquired from the participatory learning generally marginalise the individual learning. The paper also pointed out the similarity between the two types of conceptualisation of learning: one is the research approach based, non-case studies, also called the ethnographic approach, and the other is the participatory approach. Some of the implications of this similarity have also been discussed in the paper (Hodkinson and Macleod, 2007, p.174). They have argued that the individual researches have the advantage of revealing the facts related to both formal and informal learning, whereas it is very difficult to understand both the approaches in case of the participatory learning procedure. This is the most important strength of the research based approaches. Another important fact regarding this approach relates to the observation that ethnographies give less reliabl e conclusions compared to the learning processes, as ethnographies concentrate only on short time frames, whereas learning approaches focused on long time spans covering the entire life’s experiences (Hodkinson and Macleod, 2007, pp.174-175). According to authors, constructivist literature explains learning as a cognitive structure. In this

Tuesday, October 8, 2019

Morality Plays and their influence on Shakespeare Research Paper

Morality Plays and their influence on Shakespeare - Research Paper Example Depiction of medieval morality traditions is the hallmark of most of the Shakespearean traditions, whether tragedy or comedy. Morality is the dominant trait of the heroes in the works of Shakespeare, like Macbeth, Hamlet, Tempest, Twelfth Night, etc. The final outcomes/conclusion- of his dramas highlight a significant moral choice. With hard options left to the characters as for the moral order, the plots of his dramas attains new dimensions. How is the theme of morality explored in Shakespearean dramas and what techniques are used to show this? Some of his works are examined in this paper. Macbeth: Macbeth, a tragedy by Shakespeare (1992), has several violent incidents, with a strong undercurrent of morality relating to Macbeth’s violation of ethical norms prevailing in that era. Macbeth’s violation of the moral order with his pre-planned murder of Duncan indicates Shakespeare’s intricate representation of evil and the reaction to such deeds. Christian morality is put to severe test in this drama. In the initial stages of the drama, Macbeth is an honorable, brave soldier. But his encounters with witches cause a dent in his moral standards. It kindles the fire of ambition in him. His action of murder of King Duncan in order to enthrone himself as the King is a mean, evil action by moral standards. His loyalty is proved dubious. Initially he had set the highest standards of morality for him and his abidance in religious principles is total. One needs to read his soliloquy (I, IV, 12-28) to understand his clear-cut stand as to why he should not kill Duncan on three counts. He is "his kinsman," "his subject" and "his host." He pays highest tributes to his angelic qualities, which again indicates his inner moral inclinations. But the evil in Lady Macbeth intervenes to ill-advise Macbeth. She ridicules him that he is a coward, if he decides not to kill Macbeth. Macbeth is in a dilemma. As a soldier and as husband he does not desire to be labeled as a coward. His virtue and moral standards stand subjugated by his self-image and ambition. The moral dilemma doesn’t end with the murder of Duncan, but intensifies. He totally surrenders to the evil by challenging Fate and he kills Banquo and his descendants. One evil deed follows the other and he loses his power of discrimination and is engulfed in desire for power. His convictions are now â€Å"foul is fair and fair is foul," and thus he has become a morally bankrupt individual. In the end he pays the consequences for his immorality. Hamlet: The corrupted moralities in Hamlet’s moral choices have far-reaching consequences and ultimately lead to the devastation of the royal house of Denmark. The moral rule will not continue indefinitely, evil results follow in a time-bound manner. Every individual has to suffer the consequences in proportion to the intensity of such deeds. The negative vibrations generated by bad action will not go unpunished. The concept of reven ge is a pagan act that goes against the morality of Christianity. The approach of revenge with Hamlet’s order to kill Claudius by his father’s ghost is one such act. To commit this act, Hamlet goes through one of the worst moral dilemmas, and his fears about going to hell are genuine. Finally, Hamlet achieves his moral goal by exposing the guilt of Claudius

Sunday, October 6, 2019

Issues in Internet Sales Law Essay Example | Topics and Well Written Essays - 3000 words

Issues in Internet Sales Law - Essay Example ld there be a contract and the case goes before the courts, according to the freedom on contract set forth in article 6 will not only enforce it but also to specific trade terms commonly used in international commercial transactions, such as Incoterms. (Butler, 2007) However in the absence of an agreement the CSIG provides for the passing of risk from the seller to the buyer with reference to the price ask or payment of the goods, due to loss or damage, as set forth in Part III Chapter IV: Passing or Risk, Articles 66-70 (Butler, 2007). Should Pretel contemplated not going to court, her lawyer would advise her otherwise because according to Butler (2007), Article 66 states; â€Å"Loss of damage to the goods after the risk has passed to the buyer does not discharge him from his obligation to pay the price, unless the loss or damage is due to an act of omission of the seller.† For the most part according to Steingold (2005), the same legal rules apply when one does business online as when one sells brick and mortar to a customer or by mail (Steingold F.S., 2005). This is possible the attorney went on to say, as long as the federal and state statutes and regulations are not violated. However, a look at the condition of sale on Cheryl’s website as well as the condition British received the goods, will set the stage for the arguments and case studies to be mentioned. Cheryl’s website advertised to prospective sellers read, â€Å"all our toys are boxed in good condition for their age.† It went on further to inform that, â€Å"all goods are sold as seen and although we will wrap up goods, we cannot be held responsible for any loss in transit.† After winning the auction for Death Star and Tie Fighter, the toys arrived damaged and in badly battered packaging at Pritesh address, and promptly requested a refund. The case comes to life because the seller, Cheryl, refused to honor the request for a refund, saying that the risk had rest with the buyer. It seemed that Cheryl